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Free alternatives to Squarespace

Top pick: WordPress. Switching saves about $228 USD a year.

Squarespace, Squarespace Basic, annual billing

$228 USDa year

$252 CAD

Every pick below has a free version.

Runs on
  • Web
  • iOS
  • Android
Key file formats
Not listed

Filter alternatives

5 alternatives

Top pick

1 tool

The editor’s first choice for most people switching.

  1. Rank 1: WordPress

    Best for a flexible site you host yourself

    License: Open source
    • Web
    • Self-hosted
    Status: Unknown

    The software from wordpress.org is free under GPL-2.0-or-later. You pay for hosting and a domain and handle updates and backups. Not the same as WordPress.com.

Strong

1 tool

Covers most of the same work, with trade-offs noted on each card.

  1. Rank 2: Ghost

    Best for a blog or paid newsletter site

    License: Open source
    • Web
    • Self-hosted
    Status: Unknown

    Open source under MIT and free to self-host with Node.js. Built for publishing, so it is not a general site builder. Free version: Self-hosting the open-source code is free. Ghost(Pro) managed hosting starts at US$18 a month billed yearly.

Situational

3 tools

Right for specific needs, or not yet mature enough to recommend widely.

  1. Rank 3: Astro

    Best for developers building fast content sites

    License: Open source
    • Windows
    • macOS
    • Linux
    • Command line
    Status: Unknown

    Open source under MIT and free. Needs coding skills and a host such as Cloudflare Pages. Replaces simple Squarespace sites, not store or editor features.

  2. Rank 4: Hugo

    Best for developers who want a fast static site

    License: Open source
    • Windows
    • macOS
    • Linux
    • Command line
    Status: Unknown

    Open source under Apache-2.0 and free. A single command-line program that needs a host such as Cloudflare Pages and comfort with the command line.

  3. Rank 5: Cloudflare Pages

    Best for free hosting of a static site you build

    License: Free tier
    • Web
    • Command line
    Status: Verified

    Covers only the hosting part. Pair it with Astro or Hugo for the site itself. Free plan limits are 500 builds a month and 20,000 files per site. Free version: Free plan has unlimited static requests and bandwidth, 500 builds a month and 100 projects per account.

Sponsor this page: $149 for 30 days. Sponsors appear above the ranking, labeled; the ranking itself is not for sale.

Feature parity

How each alternative covers what people use Squarespace for. Numbers link to editor notes.

Feature parity with Squarespace
FeatureWordPressGhostAstroHugoCloudflare Pages
Design
Templates and visual drag-and-drop editorYesNote 1PartialNote 2NoNote 3NoNote 4NoNote 5
Hosting
Managed hosting, SSL and a custom domainPartialNote 6PartialNote 7NoNote 8NoNote 9YesNote 10
Content
Blog and content pagesYesYesYesNote 11YesNo
Marketing
Built-in SEO toolsPartialNote 12PartialNote 13PartialNote 14PartialNote 15No
Sales
Online store and paymentsPartialNote 16NoNote 17NoNoNo
Analysis
Site analyticsPartialNote 18PartialNote 19NoNoNo
AI
AI site builderNoNote 20NoNoNoNo
Parity score57%43%21%21%14%
  1. WordPress, Templates and visual drag-and-drop editor: Block editor with themes and patterns; more setup than Squarespace
  2. Ghost, Templates and visual drag-and-drop editor: Themes and a writing-focused editor; no drag-and-drop page builder
  3. Astro, Templates and visual drag-and-drop editor: Code and components; there is no visual editor
  4. Hugo, Templates and visual drag-and-drop editor: Themes and Markdown; there is no visual editor
  5. Cloudflare Pages, Templates and visual drag-and-drop editor: Hosting only; you bring the site
  6. WordPress, Managed hosting, SSL and a custom domain: You buy hosting and a domain; many hosts include SSL
  7. Ghost, Managed hosting, SSL and a custom domain: Self-host it yourself or pay for Ghost(Pro) hosting from US$18 a month
  8. Astro, Managed hosting, SSL and a custom domain: Builds static files; hosting is separate
  9. Hugo, Managed hosting, SSL and a custom domain: Builds static files; hosting is separate
  10. Cloudflare Pages, Managed hosting, SSL and a custom domain: Free plan allows 100 custom domains per project and 500 builds a month
  11. Astro, Blog and content pages: Markdown and MDX content
  12. WordPress, Built-in SEO tools: Titles and sitemaps are built in; advanced SEO uses plugins
  13. Ghost, Built-in SEO tools: Meta fields and sitemaps are built in; fewer marketing tools
  14. Astro, Built-in SEO tools: Sitemap integration; metadata is written in code
  15. Hugo, Built-in SEO tools: Sitemaps and RSS are built in; metadata lives in theme templates
  16. WordPress, Online store and payments: Needs the free WooCommerce plugin
  17. Ghost, Online store and payments: Paid memberships only; no product store
  18. WordPress, Site analytics: Needs a plugin or an outside analytics service
  19. Ghost, Site analytics: Post and member stats; full traffic analytics may need extra setup
  20. WordPress, AI site builder: No built-in AI site builder

Not covered by any free alternative yet: Built-in SEO tools, Online store and payments, Site analytics, AI site builder. See all feature gaps

What switching saves

Switching saves about $228 USD / $252 CAD a year. Prices checked .

Based on Squarespace Basic, annual billing. Price source.

About this page

Last verified . Ranking: tier first, then the published score.

Something wrong or out of date? Report outdated info.

Related

Squarespace is a product of Squarespace, named here for comparison only. Platforms listed for Squarespace: Web, iOS, Android.