Best free option: Mautic (Strong). Switching saves about $156 USD a year.
$156 USDa year
$224.04 CAD
Every pick below has a free version.
3 alternatives
Covers most of the same work, with trade-offs noted on each card.
Best for open-source marketing automation you host
Open source under GPL-3.0-or-later. Needs your own server (or a paid host) and an outside email sending service. Setup and upkeep take real effort.
Best for self-hosted newsletters with a single binary
Open source under AGPL-3.0 on PostgreSQL. You supply the server and an SMTP service. Built for newsletters and mailing lists, not marketing automation.
Best for a hosted free plan with daily sending
Closed source. The free plan has no credit card and a daily cap of 300 emails instead of a monthly one. Most automation and testing tools need a paid plan. Free version: Free sends up to 300 emails a day with a Brevo logo and no credit card. Automation and A/B tests need a paid plan.
Sponsor this page: $149 for 30 days. Sponsors appear above the ranking, labeled; the ranking itself is not for sale.
How each alternative covers what people use Mailchimp for. Numbers link to editor notes.
| Feature | Mautic | listmonk | Brevo |
|---|---|---|---|
| Email campaigns and templates | Yes | YesNote 1Drag-and-drop builder, WYSIWYG, Markdown and HTML templates | YesNote 2Free plan sends up to 300 emails a day and adds a Brevo logo |
| Audience | |||
| Audiences and segmentation | YesNote 3Contact segments with lead scoring | PartialNote 4Segments are written as SQL expressions | PartialNote 5Advanced segmentation is listed under the paid Starter plan |
| Signup forms and landing pages | YesNote 6Landing page builder and forms | PartialNote 7Public subscription page and form code; no landing page builder | PartialNote 8Forms are listed under Starter and landing pages under Standard |
| Automation | |||
| Automated email flows | YesNote 9Drag-and-drop campaign builder | NoNote 10No automation workflows are listed | NoNote 11Multi-step workflows are listed under the paid Standard plan |
| Optimization | |||
| A/B testing | YesNote 12Email variants can be A/B tested | No | NoNote 13Listed under the paid Standard plan |
| Analysis | |||
| Campaign reports and analytics | PartialNote 14Built-in reports and campaign stats | PartialNote 15Campaign performance, bounces and top links | PartialNote 16Basic open and click reporting |
| AI | |||
| AI content and subject line help | No | No | NoNote 17The AI content generator is listed under Starter |
| Parity score | 79% | 36% | 36% |
Not covered by any free alternative yet: Campaign reports and analytics, AI content and subject line help. See all feature gaps
Switching saves about $156 USD / $224 CAD a year. Prices checked .
Based on Mailchimp Essentials, 500 contacts. Price source.
Last verified . Ranking: tier first, then the published score.
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Mailchimp is a product of Intuit Mailchimp, named here for comparison only. Platforms listed for Mailchimp: Web, iOS, Android.