Rank 1: Mautic
Best for open-source marketing automation
License: Open source
- Web
- Self-hosted
Status: Unknown
Covers HubSpot's marketing side only. Self-hosting is free under the GPL; you run the server and email delivery yourself.
Free alternatives to HubSpot
Best free option: Mautic (Strong). Switching saves about $240 USD a year.
About HubSpot
- HubSpot, Sales Hub Starter, per user, billed monthly
$240 USDa year
$312 CAD
Every pick below has a free version.
- Runs on
- Web
- iOS
- Android
- Key file formats
- Not listed
Filter alternatives
2 alternatives
Strong
2 toolsCovers most of the same work, with trade-offs noted on each card.
Rank 2: Twenty
Best for a self-hosted CRM without marketing tools
License: Open source- Web
- Self-hosted
Status: UnknownCovers the CRM side of HubSpot only. Self-hosting is free under the AGPL; Twenty Cloud starts at $9 per user per month. Free version: Self-hosting is free. Twenty Cloud costs $9 per user per month on Pro after a free trial.
Sponsor this page: $149 for 30 days. Sponsors appear above the ranking, labeled; the ranking itself is not for sale.
Feature parity
How each alternative covers what people use HubSpot for. Numbers link to editor notes.
| Feature | Mautic | Twenty |
|---|---|---|
| CRM | ||
| Contact and company records | PartialNote 1Contacts and companies built for marketing; no sales tools | YesNote 2Companies and people with custom views |
| Sales | ||
| Deal pipeline | NoNote 3No deal pipeline | YesNote 4Opportunities in table and kanban views |
| Email sequences and tracking | PartialNote 5Campaign emails with tracking; not one-to-one sales sequences | NoNote 6No sequence builder |
| Meeting scheduling links | No | NoNote 7Calendar sync only; no booking links |
| Marketing | ||
| Forms and landing pages | YesNote 8Forms and landing page builder | No |
| Marketing email and automation | YesNote 9Campaign builder with segments and lead scoring | NoNote 10Workflows exist but there is no marketing email tool |
| Reporting | ||
| Dashboards and reports | PartialNote 11Report builder | PartialNote 12Dashboards with charts |
| Parity score | 50% | 36% |
- Mautic, Contact and company records: Contacts and companies built for marketing; no sales tools
- Twenty, Contact and company records: Companies and people with custom views
- Mautic, Deal pipeline: No deal pipeline
- Twenty, Deal pipeline: Opportunities in table and kanban views
- Mautic, Email sequences and tracking: Campaign emails with tracking; not one-to-one sales sequences
- Twenty, Email sequences and tracking: No sequence builder
- Twenty, Meeting scheduling links: Calendar sync only; no booking links
- Mautic, Forms and landing pages: Forms and landing page builder
- Mautic, Marketing email and automation: Campaign builder with segments and lead scoring
- Twenty, Marketing email and automation: Workflows exist but there is no marketing email tool
- Mautic, Dashboards and reports: Report builder
- Twenty, Dashboards and reports: Dashboards with charts
Not covered by any free alternative yet: Email sequences and tracking, Meeting scheduling links, Dashboards and reports. See all feature gaps
What switching saves
Switching saves about $240 USD / $312 CAD a year. Prices checked .
Based on Sales Hub Starter, per user, billed monthly. Price source.
About this page
Last verified . Ranking: tier first, then the published score.
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HubSpot is a product of HubSpot, named here for comparison only. Platforms listed for HubSpot: Web, iOS, Android.