Top pick: Umami. Switching saves about $150 USD a year.
$150 USDa year
≈$213.86 CAD (converted from USD)
Every pick below has a free version.
3 alternatives
The editor’s first choice for most people switching.
Best for simple cookie-free analytics you can self-host
MIT licensed and self-hostable. Umami Cloud has a free Hobby plan with 100K events a month and 1 website. Free version: Self-hosting is free. Umami Cloud Hobby is $0 for 100K events a month and 1 website. Pro starts at $20 a month.
Covers most of the same work, with trade-offs noted on each card.
Best for full-featured analytics you control
On-premise Matomo is free under the GPL. Matomo Cloud is a paid hosted plan. It is heavier to run than Umami or Plausible. Free version: On-premise Matomo is free to self-host. Matomo Cloud is a paid hosted plan with a 21-day free trial.
Best for lightweight analytics on your own server
This is the AGPL Community Edition. It gets two long-term releases a year and has community support only. Plausible Cloud is paid.
Sponsor this page: $149 for 30 days. Sponsors appear above the ranking, labeled; the ranking itself is not for sale.
How each alternative covers what people use Fathom Analytics for. Numbers link to editor notes.
| Feature | Umami | Matomo | Plausible Community Edition |
|---|---|---|---|
| Privacy | |||
| Tracking without cookies or consent banners | Yes | PartialNote 1Cookieless tracking is a setting; default tracking uses cookies | Yes |
| Tracking | |||
| Events and conversion goals | YesNote 2Custom events and goals | Yes | PartialNote 3Custom events and goals; funnels and revenue goals are Cloud only |
| Counting visitors that ad blockers hide | PartialNote 4You can rename the script and proxy the endpoint yourself | PartialNote 5Runs on your own domain; custom tracker paths need setup | PartialNote 6You can proxy the script through your own domain |
| Reporting | |||
| Campaign and referrer reports | YesNote 7UTM parameters and referrer reports | Yes | YesNote 8UTM and referrer reports |
| Email reports | PartialNote 9Listed for Umami Cloud; not confirmed for the self-hosted build | YesNote 10Scheduled email reports | PartialNote 11Needs SMTP set up on your server |
| Data | |||
| Unlimited data retention | YesNote 12Self-hosted data stays in your database | YesNote 13On-premise data stays on your server | YesNote 14Self-hosted data stays on your server |
| Parity score | 83% | 83% | 75% |
Not covered by any free alternative yet: Counting visitors that ad blockers hide. See all feature gaps
Switching saves about $150 USD / ≈$214 CAD (estimated from the USD price) a year. Prices checked ; ≈ means converted from USD.
Based on Up to 100,000 pageviews a month. Price source. USD to CAD at 1.4257 as of Oct 7, 2026.
Last verified . Ranking: tier first, then the published score.
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Fathom Analytics is a product of Fathom Analytics, named here for comparison only. Platforms listed for Fathom Analytics: Web.